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Potty Genius Blog

A Note from Handcraft About Underwear

by Marshall Mizrahi

Marshall Mizrahi is an executive at Handcraft, America’s leading manufacturer of children’s character underwear. Through 20 years of working with consumers, he has learned many tips and tricks to help parents get through this exciting milestone. In the process, he also trained his 2 sons.

et’s face it, potty training can be crappy at times (pun intended), but the reward of getting your child past this important milestone makes it all worth it. Over the years we have received many letters here at Handcraft thanking us for our help in potty training. With all the notes came great stories and tips from parents, and that gave us the ability to share them with the next set of nervous parents. What we learned is, character underwear is one of the main incentives to get a child potty trained. Sure dad might be wearing some black boxer briefs, but that doesn’t entice a child. Buy them a pack of underwear featuring their favorite character, and let them know that once they potty train they will get to wear them. Sure they will want to put them on right away, but don’t let them as that sends the message that they can wear underwear without crossing the finish line. Let your child lay out the underwear on the floor, pick out their favorite ones, and make that their goal. If they want to wear that pair of Paw Patrol underwear, they’re going to have to go potty! When they finally get to wear the underwear, remind that that “Elmo doesn’t like to get wet,” or that “Minnie doesn’t like to get dirty.” Accidents will occur, but once you remind them of how their character friends feel, they think twice about upsetting them in the future. Underwear is the goal folks, having their favorite characters on them is the bait. And whose little tush doesn’t look cute in some Superman briefs?!

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